100 acres of shopping?

We know.  Even for the most seasoned shop-a-holics, it might sound like a lot to handle.  That's why we're here to arm you with loads of insider tips for your next visit to the Midwest's Largest Outlet Mall, right here in Birch Run.


So, slap on your most tried-and-true (or your most fashionable) shoes, clear out your vehicle and fold down the seats to make way for bags upon bags (inside of even bigger bags)... and get to Pure Michigan, where endless shopping and unbelievable savings are all yours for the taking at Birch Run Premium Outlets.


Birch Run Premium Outlets - Worth The Trip 


Tip #1: Prepare To Save


Let's be clear.  We know you're already mentally prepared to save.   But we're talking actual prep.   Like hopping online to set up your FREE Birch Run Premium Outlets VIP Shopper Club Membership or checking back often for center-wide Sales & Events and exclusive In-Store Promotions.  It'll put you one step ahead toward even bigger savings (on top of prices already up to 65% off!) when you arrive at the Outlets, and keep you in the loop for loads of good savings to come.


Tip #2: Fuel Up


Remember all those times your grandmother told you not to skip breakfast?   We hate to be the one to say so, but she was right.   And while you might think it'll help you shimmy into a smaller pair of jeans or look positively svelte in that designer swimsuit you've been eyeing up, shopping on an empty stomach simply never got anyone far.


We suggest you start the day off right by fueling up with a breakfast that's as hearty as it is protein-packed.   Like the full 1 lb. servings of bacon you'll find at Tony's I-75 Restaurant.   After all, Buzzfeed ranked it a brag-worthy #4 in the entire nation among 12 Roadside Restaurants That Are Always Worth Pulling Over For.  And if it's worth pulling over for, it just must be worth the calories.


Tony's I-75 Restaurant - BLT

We promise a heaping mound (let's be honest, a pound) of bacon never smelled so good, and that you'll thank us when you've lasted through an all-out, all-day marathon of shopping without feeling the slightest bit faint.


But don't fret if you're feeling figure-conscious.  Check out Tony's full menu to get a load of their famously-huge portions and their lighter fare, too -- you'll need all the time you can get to size up their selection in advance!   No matter what you choose, pull in to this larger-than-life diner (just a hop, skip, and a jump across Birch Run Road from the Outlet shopping center) before you get sucked in by the gravitational pull of over 145+ brand name stores.


Tip #3: Monday-Thursday, Veer Right Thru The Light


When you arrive at Birch Run Premium Outlets' Main Entrance (shown at the top left-hand corner of the map, just off of Birch Run Road), you'll be faced with your first major choice of the day.  And it's not whether to buy those fabulous Nine West pumps in black, nude, or both.  It's whether to turn left... or veer right.


If you're visiting Monday-Thursday, keep in the right lane and veer right through the light, just past A&W Restaurant, where you can then turn left to park in Section A.  From here, you can shop the likes of Gap, Aeropostale, and American Eagle.


Those stores not quite your style?  Then, cozy on up next to Pottery Barn.   From here, you can easily peruse Williams-Sonoma, Guess, Eddie Bauer, BCBG Max Azria, Coach, The North Face, and Osh Kosh Begosh (all in Section A), AND all of these stores in Section H: Adidas, Bath & Body Works, Bose, and Columbia Sportswear.


Aside from being a safe bet, parking near Pottery Barn makes it so you can load those large, harder-to-carry home decor items easily into your vehicle and keep right on trucking!  Best of all, this uber-convenient option is great to satisfy a carful of eager shoppers with tastes that are worlds apart, whether it's mom and dad bringing along their teens, or multi-generations of ladies on a gals' day out with daughter, mom, and even grandma in tow.


Tip #4: Friday-Sunday, Turn Left At The Light


So, let's imagine you're visiting Birch Run Premium Outlets during prime-time on a busy weekend.  Take our best advice and turn left at the light once you're inside the shopping center.


We get it.   You're going to have some anxiety (possibly even a full-blown panic attack) at the thought of bypassing both Coach and Pottery Barn within the first two minutes.  But grip the steering wheel, look straight ahead, and keep your eyes on the ultimate prize -- parking in Section B.


Here, you'll find the stretch of stores from Nike to Loft.  You'll probably feel the urge to anchor yourself at one end of the section, but ignore it.  Park smack dab in the center of the action, straight out from Banana Republic.   That way, you'll be able to tackle the first half of the marathon shopping stretch, load all of your fabulous finds in the trunk, and continue on to the 2nd half without ever having to move your car so much as an inch.


Birch Run Premium Outlets - J. Crew

Once you're all situated, you'll find the likes of J.Crew, New York & Company, Merrell, Finish Line, Soma, Skechers, Justic, Direct Tools, and even Children's Place -- a mashup well worth the wait.


Tip #5: Make A Much-Needed Pit-Stop At Guest Services


Providing you didn't skip past Tip #1, a stop at Birch Run Premium Outlets Guest Services should be pretty high up on your gameplan.  That's because, as a new Birch Run Premium Outlets VIP Shopper, you'll already be starting off with a little extra swag in your bag -- access to free VIP Savings in the form of an exclusive coupon book (ready and waiting for you at Guest Services).  You'll find it in Section F, near the back end of the mall and next to Old Navy.


While you're there, it's a great place to use the restrooms before launching into full-on shop mode, grab a hard copy of the full shopping center map to keep handy, and give your feet a quick power nap before a long day of rack climbing.


Best of all, you'll find cozy soft seating, TV, wi-fi, and even a fireplace, making this the perfect place for a group selfie before the day begins!  Just be sure to hashtag your photos on FacebookTwitter, and Instagram with #GoGreat and #BirchRunPO to share your shop.


Visiting us from Canada?  

Book your hotel stay for your next shopping adventure at Birch Run Premium Outlets by visiting our Birch Run Canadian Luxury Shopping Reservation Page or calling our 24-7 reservation hotline at 877.752.5002, and we'll deliver a VIP luxury tote bag filled with exclusive Birch Run Premium Outlets coupons straight to your hotel!