We view a Northwood University education as an investment in your future. Any person who devotes time to a Northwood education gives up the opportunity to devote that time to all the other pursuits he or she might engage in during that time.
We believe that competitive, productive effort can overcome obstacles, solve problems, and achieve goals; that human beings can make a difference in the world in which they live; that political and economic freedom are of paramount importance in releasing creativity and productivity; that sacrifice--savings--is a necessary prerequisite to progress; that equality of opportunity based on contribution and inequality of reward using the same criteria are not only appropriate, but the necessary conditions; in a system not forced into conformity with some master plan; that it is the differences among us that make us interesting and useful to each other; in the freedom to fail. We must be free to bear the positive and negative consequences of our actions; that in a competitive system, all who participate benefit from it; we dedicate ourselves to the elimination of artificial barriers to equal opportunity for all human beings. Racial, religious and sexual barriers are anathema to us; that an understanding and appreciation of the arts and humanities is a primary source of human enrichment in the lives of productive human beings; that education is never something that one person can do to another. It is, rather, something two people do together. This means that an educational institution is, primarily, a facilitator of knowledge.
We practice a healthy skepticism of large and powerful government because we think history has clearly demonstrated that such structures move rapidly from being of the people toward being over the people, and freedom is lost in the balance. Our intolerance of monolithic power is consistent across the business, labor, and government spectrum. We suspect, furthermore, that as a society we cannot gain from the establishment of legal monopolies except in a very few and constrained circumstances.
This is The Northwood Idea.