COMING SOON...

The Marketing Plan will direct fund investment toward the markets with the greatest return on investment identified through our data sources. This report is coming soon and will be added here when live.

EXPLORE THE REST OF OUR DESTINATION BLUEPRINT
THE FUTURE IS BRIGHT
Strategic Recovery Plan

As we plan for a strategic post-pandemic and flood recovery, we know that we can’t do it alone. Feedback from all of you supported the development of this plan. We will undoubtedly emerge and successfully recover as we Go Great, Together.

A Long-Term Investment
Tourism Master Plan

Aiming to preserve the quality of life for our residents and ensure quality experiences for visitors, this plan will guide the long-term sustainable planning and design of Michigan’s Great Lakes Bay Region as a tourism destination.

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The Power To Keep Growing
Experience Development Plan

With a vision of becoming a welcoming and inclusive region that celebrates our four seasons, natural assets, distinct experiences, connectivity, and shared community values, four strategic goals related to Experience Development were identified for the region.

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