What does Go Great Lakes Bay do?

As the official Destination Marketing & Management Organization of the Great Lakes Bay Region, we promote tourism and advance our destination through tourism economic development across Bay, Midland, and Saginaw counties.

How does Go Great Lakes Bay promote tourism?

Part of the important work of marketing our destination to potential visitors includes highlighting our local hotels, attractions, restaurants, shops, and other tourism-related businesses across a variety of channels and mediums, including:

• Our official destination website at GoGreat.com
• Our official seasonal travel guide, the Go Great Lakes Bay Guide
• Our monthly Go Great Lakes Bay Travel Newsletter
• Our Go Great Lakes Bay Blog, sharing curated travel inspiration
• Our ever-growing @GoGreatLakesBay social media presence
  
• Collaborations with social media influencers & travel writers
• Industry partnerships, including Pure Michigan & Under the Radar Michigan
• Out-of-home advertising campaigns, including billboards
• TV & radio advertising campaigns
• Digital advertising campaigns
  
• Print advertising campaigns
• Social media campaigns

Does my business qualify to become a Go Great Lakes Bay Partner?

Is your business located within one of the following counties?

• Bay County, Michigan
• Midland County, Michigan
• Saginaw County, Michigan

Is your business tourism-related? Examples include:

• Places to Stay
  • Hotels
  • Resorts
  • Bed & Breakfasts
  • Vacation Rentals
  • Campgrounds
• Things to Do
  • Indoor Attractions
  • Outdoor Attractions
  • Waterfront Attractions
  • Shopping
  • Arts, History + Museums
  • Farmers Markets
  • Spas + Salons
• Eat + Drink
  
  • Restaurants
  • Breweries + Taprooms
  • Wineries + Wine Bars
  • Distilleries + Cocktail Bars
  • Coffee Shops
• Meeting Venues
• Sporting Venues
• Group Tour Experiences

If you answered "yes" to both of these questions, chances are, your business qualifies to become a Go Great Lakes Bay Partner. Partnership decisions are made solely at the discretion of Go Great Lakes Bay and are not automatically guaranteed to all businesses.

What are the benefits of becoming a Go Great Lakes Bay Partner?

• Complimentary partner listing on our official destination website at GoGreat.com
• Consideration for features in the following marketing efforts:
  • Our official seasonal travel guide, the Go Great Lakes Bay Guide
  • Our monthly Go Great Lakes Bay Travel Newsletter
  • Our Go Great Lakes Bay Blog, sharing curated travel inspiration
  • Our ever-growing @GoGreatLakesBay social media presence
  • Collaborations with social media influencers & travel writers
  • Industry partnerships, including Pure Michigan & Under the Radar Michigan
  • Out-of-home advertising campaigns, including billboards
  • TV & radio advertising campaigns
  • Digital advertising campaigns
  • Print advertising campaigns
  • Social media campaigns
• Valuable sales leads in meetings, sports, group tours, and specialty markets
• Familiarization tours & site visits for potential business in meetings, sports, group tours, and specialty markets

What does it cost to become a Go Great Lakes Bay Partner?

Nothing! As a tourism-related business in the Great Lakes Bay Region, we’re pleased to offer you the many benefits of becoming a Go Great Lakes Bay Partner — including a partner listing on our official destination website at GoGreat.com — absolutely free of charge.

Our organization is funded by taxes & assessments on overnight stays at transient lodging properties throughout our region. Rather than require additional fees to become a Go Great Lakes Bay Partner, we instead encourage you to join your local Chamber of Commerce.

How do I become a Go Great Lakes Bay Partner?

Simply reach out to your friendly local Destination Ambassador below! They’ll get you established on our easy-to-use Partner Portal, where you’ll have access to manage your own partner listing, including business information, photos, website & social media links, and upcoming events.

How can I get my business featured in marketing efforts like your travel guide, newsletter, blogs, or billboards?

In addition to your complimentary partner listing on GoGreat.com, becoming a Go Great Lakes Bay Partner also positions your business to be considered for a feature in any of the marketing efforts outlined earlier.

While features are not guaranteed and are determined at the discretion of Go Great Lakes Bay, becoming an actively involved Go Great Lakes Bay Partner is the best way to increase your chances of being showcased.

How can I maximize my benefits as a Go Great Lakes Bay Partner?

• Proactively maintain your partner listing through our Partner Portal, updating your business information, listing description, amenities, and photos regularly
• Add your upcoming events to our events calendar through the Partner Portal
• Respond promptly through the Partner Portal to all leads received for meetings, sports, group tours, and specialty markets
• Remain in regular communication with your local Destination Ambassador regarding important changes to your business & offerings
• Share high-resolution photos and/or high-definition video of your business with us for use in our marketing efforts
• Engage with us on social media by tagging @GoGreatLakesBay and using #GoGreatLakesBay