As we plan for a strategic post-pandemic and flood recovery, we know that we can’t do it alone. Feedback from all of you supported the development of this plan. We will undoubtedly emerge and successfully recover as we Go Great, Together.

Go on a journey with us as we grow, rebrand and trailblaze through our marketing goals in this comprehensive Marketing Plan, which is is just one puzzle piece in our Destination Blueprint as a whole.

Post-pandemic, our region has changed as a destination. This plan develops a strategy that outlines how our branding and messaging should adjust through an eventual and successful travel rebound.

With a vision of becoming a welcoming and inclusive region that celebrates our four seasons, natural assets, distinct experiences, connectivity, and shared community values, four strategic goals related to Experience Development were identified for the region.

Aiming to preserve the quality of life for our residents and ensure quality experiences for visitors, this plan will guide the long-term sustainable planning and design of Michigan’s Great Lakes Bay Region as a tourism destination.