Go Great Destination Blueprint
Come along as we walk through the future of Michigan's Great Lakes Bay Region in support and partnership with MMGY NextFactor. The future is bright when we Go Great, Together.
The Future Is Bright
As we plan for a strategic post-pandemic and flood recovery, we know that we can’t do it alone. Feedback from all of you supported the development of this plan. We will undoubtedly emerge and successfully recover as we Go Great, Together.
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Where Brand Meets Business
Post-pandemic, our region has changed as a destination. This plan develops a strategy that outlines how our branding and messaging should adjust through an eventual and successful travel rebound.
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Year In Review
Get a feel for our 2022 regional recovery in comparison to pre-pandemic levels with this powerful reporting dashboard supplied by data from Symphony and Tourism Economics and designed by Brandscape.
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To Be Unveiled In June
We will hold an unveiling ceremony in June with a big reveal of what the future holds for our Region’s sense of place development. There we will celebrate our future, united by a direction that we have all contributed to create. Join our early registration below.
Register Now +
To Be Unveiled In June
We will hold an unveiling ceremony in June with a big reveal of what the future holds for our Region’s sense of place development. There we will celebrate our future, united by a direction that we have all contributed to create. Join our early registration below.
Register Now +
