What do you get when you mix up a marketing genius that does video, a studio engineer that writes music, a pianist that had a successful solo career, and a cellist that does pretty much everything? The Piano Guys: a miraculous meeting of “guys” with the same intrinsic purpose – to make a positive impact in the lives of people all over the world through music videos. It all started in a piano store in a little Southern Utah town called Saint George. Paul Anderson, the store’s owner, was looking for a new, unconventional way to market pianos. The name of the piano store? The Piano Guys. Paul embarked upon a self-guided study of social marketing and started a YouTube channel and a Facebook page. He had seen videos “go viral” and was fascinated by this exponential phenomenon. He set out to engage potential customers with music videos that were entertaining and that showcased the pianos he had in his store – envisioning “viral videos” doing his marketing for him. Paul was an ambitious, talented risk taker and felt inspired that if he could find the right people to work with he could create the number one music video channel in the world.
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